Saturday, December 1, 2012
Book Review - What the Dog Saw
When I was in college, I had absolutely no idea what I wanted to do with my life, so I majored in Business Administration at first. Second semester of my Freshman year, I took an Honor's Marketing class and absolutely loved it. My teacher was amazing, and I just thought it was all so interesting. In hindsight, I think it was interesting to me mostly because the teacher was so great. I changed my major to marketing, and ended up in a career that is somewhat marketing related, so it all worked out. Anyway, this class was when I first read something by Malcolm Gladwell. We read The Tipping Point, and I was hooked. I read and loved both Blink and Outliers. I just think it is so interesting how he looks at things.
In 2011, I picked up What the Dog Saw and Other Adventures at the library, but I had several other books going, and I ran out of time before I had to return it, so I only read about 100 pages. On our drive out to Indy over Thanksgiving, John and I listened to the audiobook, and (believe it or not) I loved it!
What the Dog Saw is a compilation of 19 of Gladwell's articles from the New Yorker. There are 3 sections of the book, but each chapter is a stand-alone article. The first part was my favorite. It's about the "Minor Geniuses" of the world. I find people more interesting than things, so it makes sense that I enjoyed these chapters more.
I'd definitely recommend this book, especially to anyone who is interested in psychology/sociology and business.
Labels:
books
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment